Wednesday, October 05, 2005

Microsoft and Adidas have made a partnership to do more cross promotion with Adidas the launch of the Xbox 360 and the Fifa World Cup 2006. The partnership will include placement of Xbox 360 kiosks in Adidas stores across the globe, Adidas will install content on Xbox 360 consoles. What's cool about this is that for a long time I've felt that with the storage space on the 360 they sould have more pre-install goodies. I think artist face plates and pre-loaded album buldles would be a really cool way to promote music.

Read the full story at Joystiq

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