Tuesday, September 06, 2005

Puma makes its most recent footprint in the sneaker marketplace with the release of the limited edition Roma JD.

As one of the brand’s premiere athletes, baseball star Johnny Damon will now have his own lifestyle shoe based on one of Puma’s most well known styles, the Roma.

Made in the center fielder’s team colors, the red, white and blue suede Roma JD feature “Johnny D” and his number “18” on the outside quarter.

Damon’s well-known face and signature will reside on the sock bed lining of the shoe.

The sleek, low profile shoe reflects Johnny’s laid back nature while the personalized details celebrate his individual style.

As part of the release of the Roma JD, Puma North America will make a contribution to UNICEF on behalf of Johnny Damon.

Damon, who is part Thai, chose UNICEF because of their efforts to help those affected by last year’s tsunami.

Produced in a limited quantity of only 200 pairs, the Roma JD is sold at three select retailers for $80 from July 13.

The Puma Concept store in Boston (333 Newbury Street), www.puma.com, and The Tannery (11A Brattle Street, Cambridge), will be the three exclusive retailers selling the limited edition shoes.

At each location, there is a limit of one pair per customer.