Wednesday, July 27, 2005

The Game is about to help fans and sneaker aficionados step up their game with his signature sneaker line, "Hurricane by 310." The street athletic sneaker will hit select retail stores across the country for the 2005 holiday season, and will be followed by a Hurricane performance basketball shoe in early 2006. Game has partnered with 310 Global Brands, the marketing and merchandising company of the automotive specialists, 310 Motoring. "With the Hurricane sneaker," Game said in a statement, "I"m moving beyond just being an entertainer and becoming an entrepreneur. As an athlete and a sneaker fan, I'm ready to drop my own completely original design - an essential, multipurpose shoe. We're bringing together the two biggest names in LA to make the hottest shoe in the country!"